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Lessons in Product Naming from Lexicon Experts
- chiefalchemist 3y agoTwo quick thoughts: 1) The great names mentioned are a result of survivor bias. Of course they sound great now. 2) "Positioning" by Ries & Trout, a (mostly) ageless marketing classic, delves into product naming. It's a quick and easy read. Highly recommended. Here's a sampler of sorts: https://www.linkedin.com/pulse/some-best-book-bits-positioning-al-ries-jack-trout-mark-simchock-3gjce https://www.linkedin.com/pulse/some-best-book-bits-positioni... Those two points aside, yes the nane matters. But so does the product, and per "Positioning" so does the positioning. A great name isn't going to save a shite product.