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How did you come up with this number? Advertisers pay a varied rate per impression. Actually, high income users are valuable ad viewers and I'm sure advertise
by wombat-man 3y ago
How did you come up with this number? Advertisers pay a varied rate per impression. Actually, high income users are valuable ad viewers and I'm sure advertisers pay a premium to display ads to them.
- realusername 3y agoThey make 11B$ from the premium subcription with only 80 millions suscribers whereas they make around 30B$ from the ads from the rest of the 2.6 billions users. The pricing of the premium subscription is absolutely insane, they get peanuts from each users from the ads compared to that.
- wombat-man 3y agoThat is surprising! I read somewhere that advertisers are paying $.1 to $.5 per impression, which seems like it would add up pretty quickly over a month. I still think if you are a high value target for advertisers, it’s a probably a worse deal for YouTube if you’re on premium.