3 ms·
Did you mean conflated or inflated, I feel vaguely like it could go either way here
by Obscurity4340 3y ago
Did you mean conflated or inflated, I feel vaguely like it could go either way here
- Joel_Mckay 3y agoTricky question, but yes... The fact is the CTR for brand aware consumers will be negatively affected by burning goodwill with peripheral viewers. Thus, while increased paid impressions will be good for Google/Alphabet short term revenue, the actual consumer sales for advertisers will show a degraded campaign performance. It was called a contaminated lead pool if I recall. If 80% of traffic now associates a brand as a nuisance, than it will cost >12 times whatever people spent on the bad Marketing plan to attempt to "fix". Spectacularly bad business decision, as someone is letting the dog drive =)
- Obscurity4340 3y agoThanks for clarifying, I didn't want to nitpick but my curiosity always gets the best of me. Sometimes it works out :)