One thing missing was the proper location. He had no control over that of course and only by pure chance did a filmmaker walk in and make all of this happen.

One thing missing was the proper location. He had no control over that of course and only by pure chance did a filmmaker walk in and make all of this happen. This further proves why it is so important to be in the right place (physical location critical especially for any retail business). For an internet business, a startup, located in one of the hubs where others congregate. Not in the middle of nowhere. (Not saying it isn't possible or can't be done but location matters.)