Imo the brand is the most meaningful piece here. To many people ChatGPT is AI. Even if LLM's continue to be commodified, the brand recognition will probably g

Imo the brand is the most meaningful piece here. To many people ChatGPT is AI. Even if LLM's continue to be commodified, the brand recognition will probably give them a lead until someone else can do something fundamentally new and exciting with the technology.