Seth's analogies of gravity and evolution may not be accurate, but his point stands that the theory of gravity is less controversial than the theory of evolutio

Seth's analogies of gravity and evolution may not be accurate, but his point stands that the theory of gravity is less controversial than the theory of evolution. Its also interesting how he illustrates the power of a story as a marketing device. It is one of the many factors in the the success of evolution vs. gravity. He goes a step further and provides insights into the kinds of stories that sell (or dont) - long stories and stories that go against the conventional wisdom are harder to communicate. Obviously, if you have a super-spectacular product like google search or iphone (add in your fav product), you dont need to tell a silly story. But for most folks who are in the business of creating/delivering mundane products/services or who dont have a huge marketing budget, its nice to gain an advantage. I think this is one of the reasons for the success of the Balsalmiq guy - he has a nice product but his story of a totally transparent one-person ISV going it alone is really compelling.