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"Introduce a used-price new car, however ..." This isn't necessarily true. A good case study is the Tata Nano which carried a lot of press around being the wor
by seltzered_ 3y ago
"Introduce a used-price new car, however ..."
This isn't necessarily true. A good case study is the Tata Nano which carried a lot of press around being the world's cheapest new car and ultimately flopped: https://www.autoweek.com/news/a1702021/tata-nano-failed-because-nobody-aspires-own-cheap-car/ https://www.autoweek.com/news/a1702021/tata-nano-failed-beca... . Arguably cars can be cost optimized to a point where people would rather buy a nicer used car.
- tuatoru 3y agoIt'll be interesting to see how the BYD Seagull and (even smaller) Chery QQ do in the next few years, then. 1. https://en.wikipedia.org/wiki/BYD_Seagull https://en.wikipedia.org/wiki/BYD_Seagull 2. https://en.wikipedia.org/wiki/Chery_QQ_Ice_Cream https://en.wikipedia.org/wiki/Chery_QQ_Ice_Cream
- seltzered_ 3y agoCurious how much those cost and how the quality is - at first glance those look quite nice. The issue isn't necessarily how small it is, but if things get cost-engineered so much that people feel that the quality isn't there compared to a used vehicle.