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The US Propaganda Machine of World War I
- jruohonen 3y agoThe linked paper of Fischer is highly recommended (OA).
- 082349872349872 3y agoI have in mind that the CPI was already using push polling, but couldn't find that in Bernays when I went back to look. I'd be grateful if anyone has a reference.
- jruohonen 3y ago> I have in mind that the CPI was already using push polling A good question. Given my background, the earliest case I can think of is: https://news.ycombinator.com/item?id=38314926 https://news.ycombinator.com/item?id=38314926 Besides his advances in polling techniques, he also "argued that political campaigns must adapt themselves to public opinion, which he characterized as a 'moving picture of sentiment.' The theory depended on two observations: first that emotional resonance, rather than reason and argumentation, is what drives most voters; the second was that sentiment is indecisive and continually changing." Unfortunately, the book itself is not OA, although parts of it have been ripped off by Google.