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I believe I speak for everyone here when I say this: This calls for a new van Damme commercial. Edit: the old one https://m.youtube.com/watch?v=M7FIvfx5J10 ht

I believe I speak for everyone here when I say this: This calls for a new van Damme commercial. Edit: the old one https://m.youtube.com/watch?v=M7FIvfx5J10 https://m.youtube.com/watch?v=M7FIvfx5J10

kwhitefoot 3y ago
If someone else does it would it have the same impact? I think part of the reason it worked so well is because Van Damme was well known for exactly that sort of stunt. But Van Damme is 63. Even though I'm sure he is fitter, faster, and more supple than 99% of the population of any age if he could do that again now that would be quite some achievement I think. Even with safety lines.
- avar 3y ago
  The original commercial has Van Damme using safety lines.
- js2 3y ago
  If Tom Cruise at 61 can ride a motorcycle off a cliff six times, Van Damme at 63 can surely still do a split between two trucks. https://www.youtube.com/watch?v=-lsFs2615gw https://www.youtube.com/watch?v=-lsFs2615gw
  - slim 3y ago
    or you can have a stunt man do it, then make a fake making of video where van damme pretends he did it
  - raffraffraff 3y ago
    Basically, Tom Cruise is the world's wealthiest stuntman. I'd love to know the carbon footprint per second of video for that scene. And honestly, would it have looked worse had it been created using CGI?
    - js2 3y ago
      > would it have looked worse had it been created using CGI? I think so. Just watch the latest Mission Impossible and then watch the latest Indiana Jones. The difference is obvious. You don't even need a huge budget to do a better job with practical effects: they just look better - watch How to Blow Up a Pipeline for a great thriller done on a budget with little CGI.
      - jbverschoor 3y ago
        Basically why I don’t enjoy watching these types of movies anymore.
    - geon 3y ago
      The entire cliff was cgi.
      - js2 3y ago
        I've watched the making-of video I linked several times and I get anxious every time he rides the motorcycle off the ramp. In comparison, the final version in the movie where they used CGI to remove the ramp is way less exciting to me. I found the scene in the movie a bit of a let down.
      - raffraffraff 3y ago
        Exactly this. And after watching the whole prep montage, I was expecting to be at least moderately impressed by the final scene. I wasn't. The cliff looked improbable. But even if you believed that it existed as it was rendered, its surface is rough, yet as the bike accelerates along it the suspension doesn't absorb as much as a pebble. That made the whole thing look more CGI than it actually was. And it's the same with the other MI movie stunts: they make such a huge deal about Tom doing his own stunt that they forget to make a movie with a remotely plausible plot or relatable characters. These movies are wrapping around a few big stunts. 50% spectacle, 50% "so did you know that Tom (61) does his own stunts" But I get it, these movies aren't aimed at me, they have their target audience etc. Edit: Tom did not do his own aunts. That would be a very different film. Edit2: my wife just suggested two movie titles, "Mission Incest, or Ant Fucker?". Sorry. Laughed so hard.
- lencastre 3y ago
  I think it’s time for Walker the Texas Ranger
pjot 3y ago
That is an amazing commercial. The dynamic steering is too
tomcam 3y ago
Confirmed. You do indeed speak for everyone.
codetrotter 3y ago
Volvo is awesome, and so is Van Damme!
pkulak 3y ago
Volvo has always had amazing marketing. I know this isn't Volvo Trucks, but another banger: https://www.youtube.com/watch?v=hTjLmHXoNNw https://www.youtube.com/watch?v=hTjLmHXoNNw
- appplication 3y ago
  The best part is Volvo backs up their marketing with amazing vehicles. It’s really the first car I’ve been so thoroughly pleased with. The only annoying thing is they’re going deeper on touchscreens rather than tactile controls… which is certainly quite annoying. But very few automakers are going the opposite way. Tesla ruined it for us all I guess.
ano-ther 3y ago
And a new hook: https://m.youtube.com/watch?v=Jf_wKkV5dwQ https://m.youtube.com/watch?v=Jf_wKkV5dwQ

I believe I speak for everyone here when I say this: This calls for a new van Damme commercial. Edit: the old one https://m.youtube.com/watch?v=M7FIvfx5J10 https://m.youtube.com/watch?v=M7FIvfx5J10

kwhitefoot 3y ago

If someone else does it would it have the same impact? I think part of the reason it worked so well is because Van Damme was well known for exactly that sort of stunt. But Van Damme is 63. Even though I'm sure he is fitter, faster, and more supple than 99% of the population of any age if he could do that again now that would be quite some achievement I think. Even with safety lines.

avar 3y ago
The original commercial has Van Damme using safety lines.
js2 3y ago
If Tom Cruise at 61 can ride a motorcycle off a cliff six times, Van Damme at 63 can surely still do a split between two trucks. https://www.youtube.com/watch?v=-lsFs2615gw https://www.youtube.com/watch?v=-lsFs2615gw
- slim 3y ago
  or you can have a stunt man do it, then make a fake making of video where van damme pretends he did it
- raffraffraff 3y ago
  Basically, Tom Cruise is the world's wealthiest stuntman. I'd love to know the carbon footprint per second of video for that scene. And honestly, would it have looked worse had it been created using CGI?
  - js2 3y ago
    > would it have looked worse had it been created using CGI? I think so. Just watch the latest Mission Impossible and then watch the latest Indiana Jones. The difference is obvious. You don't even need a huge budget to do a better job with practical effects: they just look better - watch How to Blow Up a Pipeline for a great thriller done on a budget with little CGI.
    - jbverschoor 3y ago
      Basically why I don’t enjoy watching these types of movies anymore.
  - geon 3y ago
    The entire cliff was cgi.
    - js2 3y ago
      I've watched the making-of video I linked several times and I get anxious every time he rides the motorcycle off the ramp. In comparison, the final version in the movie where they used CGI to remove the ramp is way less exciting to me. I found the scene in the movie a bit of a let down.
    - raffraffraff 3y ago
      Exactly this. And after watching the whole prep montage, I was expecting to be at least moderately impressed by the final scene. I wasn't. The cliff looked improbable. But even if you believed that it existed as it was rendered, its surface is rough, yet as the bike accelerates along it the suspension doesn't absorb as much as a pebble. That made the whole thing look more CGI than it actually was. And it's the same with the other MI movie stunts: they make such a huge deal about Tom doing his own stunt that they forget to make a movie with a remotely plausible plot or relatable characters. These movies are wrapping around a few big stunts. 50% spectacle, 50% "so did you know that Tom (61) does his own stunts" But I get it, these movies aren't aimed at me, they have their target audience etc. Edit: Tom did not do his own aunts. That would be a very different film. Edit2: my wife just suggested two movie titles, "Mission Incest, or Ant Fucker?". Sorry. Laughed so hard.
lencastre 3y ago
I think it’s time for Walker the Texas Ranger

pjot 3y ago

That is an amazing commercial. The dynamic steering is too

tomcam 3y ago

Confirmed. You do indeed speak for everyone.

codetrotter 3y ago

Volvo is awesome, and so is Van Damme!

pkulak 3y ago

Volvo has always had amazing marketing. I know this isn't Volvo Trucks, but another banger: https://www.youtube.com/watch?v=hTjLmHXoNNw https://www.youtube.com/watch?v=hTjLmHXoNNw

appplication 3y ago
The best part is Volvo backs up their marketing with amazing vehicles. It’s really the first car I’ve been so thoroughly pleased with. The only annoying thing is they’re going deeper on touchscreens rather than tactile controls… which is certainly quite annoying. But very few automakers are going the opposite way. Tesla ruined it for us all I guess.

ano-ther 3y ago

And a new hook: https://m.youtube.com/watch?v=Jf_wKkV5dwQ https://m.youtube.com/watch?v=Jf_wKkV5dwQ