If this continues, we might ponder for a moment the next phases: 1. this app listening for its triggers 2. multiple apps on your phone, each listening

If this continues, we might ponder for a moment the next phases: 1. this app listening for its triggers 2. multiple apps on your phone, each listening for their own triggers 3. resource impact 4. phone vendor implements the whole listen-for-marketers stack as an API on their hardware tensor units 5. overuse and abuse 6. surge in "dumb phone" sales