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The end game for ad blocking is a neural network inspecting the final rendered webpage frame before it's displayed to the user and painting over it to cover the

The end game for ad blocking is a neural network inspecting the final rendered webpage frame before it's displayed to the user and painting over it to cover the ads.

Santosh83 3y ago
Web integrity DRM will make sure the ads are actually delivered to your display device. You may need to have this NN ad blocker in your smart glasses and paint over the ads there.
- hurryer 3y ago
  The user will refuse to use such a device. Just like Chrome can't block ad-blockers despite massive financial incentives, because there would be massive user uproar. Your average user doesn't try to copy movies, which is why DRM is accepted in Netflix.
  - DarkCrusader2 3y ago
    We are already there with Android, almost. Can't root it or my bank and work apps stop working. My bank's app once warned me of some app installed on my device which can be "harmful". Won't take long before they deny me access until I uninstall the "harmful" apps.
    - hurryer 3y ago
      Nobody I know wants to root their phone. Me neither. Again, same market pressure, a useful actually used feature will never be removed because people will not buy the device. Most people don't care about replaceable batteries, headphone jacks or rooting. In fact not allowing rooting is net benefit for the vast majority because it prevents spyware being installed on the device by a controlling partner, ...
      - guappa 3y ago
        > Again, same market pressure, a useful actually used feature will never be removed because people will not buy the device. When all devices are the same, you have no choice.
      - saurik 3y ago
        Ok, but this mentality means you are buying into a narrative of a platform which is locked down not directly for your benefit or when it matters to you, but instead as an indirect side effect of building a platform catered to developers of apps like the banking app who then have complete control to make the call on when this matters and what they consider to be invalid... and so I just need to make sure that you understand, in the context of this thread on ad blocking, that by expressing this opinion, you are also, in practice, saying you think people blocking ads shouldn't be allowed (whether the mechanism is that developers move content from the web into apps you must install or the web fully supports the same level of drm as the app platform).
        hurryer 3y ago
        No, that's not my position. My position is freedom. To create locked-down devices. Or open ones. And freedom for consumers to buy which kind they want. You are taking a position that you know what's best for consumers. That's quite presumptuous. For most consumers a locked device is in their interest because it protects them from malware and data loss.
      - ragnese 3y ago
        That's not truly how it works except in some very narrow, literal, sense. The reality is that people in the developed world need to carry smart phones. It's expected in order to be a functioning member of society. My kid's school has an app that does messaging and notifications, my kid's after-school group has a different app that does likewise, etc. A few weeks ago, I was expected to "sign" a waiver for an activity by clicking a link in an email... while I was AT THE PLACE IN QUESTION. Since I didn't happen to bring a laptop to this activity, I pulled out my smart phone to do it. So, when my phone breaks, I have no choice but to buy another one. It doesn't have to be a new model, of course. But, if they all collectively move toward removing features that I'd prefer to have (like removable batteries) or start adding things that I DON'T want, I'm still going to buy it because I more-or-less have to. So, it's not that people don't care or actually prefer the way things are going. It's that they feel like they have no choice. Again, I understand that they/we LITERALLY have a choice. We're not going to die if we don't buy a smart phone. But, it's not as simple as "they bought the thing, so they must approve of all of it."
    - phendrenad2 3y ago
      People will just stop using Android if they aren't able to block ads. Simple as.
    - grotorea 3y ago
      For curiosity's sake, what app was it? Can apps regularly get a list of other installed apps?
- grotorea 3y ago
  So the end game is the analog hole but for ads?
  - hurryer 3y ago
    Seems so. Until they will beam the ads directly to our brains through NeuralLink.
    - grotorea 3y ago
      The adblocking brain implant will be the most cyberpunk invention ever.

The end game for ad blocking is a neural network inspecting the final rendered webpage frame before it's displayed to the user and painting over it to cover the ads.

Santosh83 3y ago

Web integrity DRM will make sure the ads are actually delivered to your display device. You may need to have this NN ad blocker in your smart glasses and paint over the ads there.

hurryer 3y ago
The user will refuse to use such a device. Just like Chrome can't block ad-blockers despite massive financial incentives, because there would be massive user uproar. Your average user doesn't try to copy movies, which is why DRM is accepted in Netflix.
- DarkCrusader2 3y ago
  We are already there with Android, almost. Can't root it or my bank and work apps stop working. My bank's app once warned me of some app installed on my device which can be "harmful". Won't take long before they deny me access until I uninstall the "harmful" apps.
  - hurryer 3y ago
    Nobody I know wants to root their phone. Me neither. Again, same market pressure, a useful actually used feature will never be removed because people will not buy the device. Most people don't care about replaceable batteries, headphone jacks or rooting. In fact not allowing rooting is net benefit for the vast majority because it prevents spyware being installed on the device by a controlling partner, ...
    - guappa 3y ago
      > Again, same market pressure, a useful actually used feature will never be removed because people will not buy the device. When all devices are the same, you have no choice.
    - saurik 3y ago
      Ok, but this mentality means you are buying into a narrative of a platform which is locked down not directly for your benefit or when it matters to you, but instead as an indirect side effect of building a platform catered to developers of apps like the banking app who then have complete control to make the call on when this matters and what they consider to be invalid... and so I just need to make sure that you understand, in the context of this thread on ad blocking, that by expressing this opinion, you are also, in practice, saying you think people blocking ads shouldn't be allowed (whether the mechanism is that developers move content from the web into apps you must install or the web fully supports the same level of drm as the app platform).
      - hurryer 3y ago
        No, that's not my position. My position is freedom. To create locked-down devices. Or open ones. And freedom for consumers to buy which kind they want. You are taking a position that you know what's best for consumers. That's quite presumptuous. For most consumers a locked device is in their interest because it protects them from malware and data loss.
    - ragnese 3y ago
      That's not truly how it works except in some very narrow, literal, sense. The reality is that people in the developed world need to carry smart phones. It's expected in order to be a functioning member of society. My kid's school has an app that does messaging and notifications, my kid's after-school group has a different app that does likewise, etc. A few weeks ago, I was expected to "sign" a waiver for an activity by clicking a link in an email... while I was AT THE PLACE IN QUESTION. Since I didn't happen to bring a laptop to this activity, I pulled out my smart phone to do it. So, when my phone breaks, I have no choice but to buy another one. It doesn't have to be a new model, of course. But, if they all collectively move toward removing features that I'd prefer to have (like removable batteries) or start adding things that I DON'T want, I'm still going to buy it because I more-or-less have to. So, it's not that people don't care or actually prefer the way things are going. It's that they feel like they have no choice. Again, I understand that they/we LITERALLY have a choice. We're not going to die if we don't buy a smart phone. But, it's not as simple as "they bought the thing, so they must approve of all of it."
  - phendrenad2 3y ago
    People will just stop using Android if they aren't able to block ads. Simple as.
  - grotorea 3y ago
    For curiosity's sake, what app was it? Can apps regularly get a list of other installed apps?
grotorea 3y ago
So the end game is the analog hole but for ads?
- hurryer 3y ago
  Seems so. Until they will beam the ads directly to our brains through NeuralLink.
  - grotorea 3y ago
    The adblocking brain implant will be the most cyberpunk invention ever.