Step 1: destroy search with Ads, brands, and unwanted results. Step 2: expose a little less broken search via voice assistants. Step 3: realize you recreated

Step 1: destroy search with Ads, brands, and unwanted results. Step 2: expose a little less broken search via voice assistants. Step 3: realize you recreated Yahoo-era "web surfers" feeding a search engine index. Step 4: fire everyone and automate with LLM Step 5: Keep making search broken.