I agree that Chrome’s lock-in now is around syncing/integration. And, of course, the marketing. Firefox is now totally competitive on speed/stability. But it’s

I agree that Chrome’s lock-in now is around syncing/integration. And, of course, the marketing. Firefox is now totally competitive on speed/stability. But it’s not a significantly better browsing experience, which is what it would need to be in order to overcome inertia and get people to switch. PS: My memory is that Firefox’s RAM issues were pretty awful when Chrome launched (if you had many tabs open it was only a matter of time until the browser crashed). Chrome was a significant improvement in that regard (and Google’s reputation was very good at the time, which probably helped).