The current issue with that strategy is being able to ensure advertisers who don't want ANY association with Nazis that their ads will not be shown to Nazis. Ev

The current issue with that strategy is being able to ensure advertisers who don't want ANY association with Nazis that their ads will not be shown to Nazis. Even instances like this, where someone IBM did want to advertise to went and looked at a Nazi tweet which caused the IBM ad to appear next to Nazi content, can be considered damaging to a brand in the wildfire that is the internet. If this becomes the norm, where companies are so scared to get a black eye on the internet, it could lead to companies making decisions about keeping Nazi users at all. If everyone who views a Nazi tweet can't be advertised to then that tweet will be very expensive to serve.