Marketing/sales is, of course, a necessary part of success (as are effective editing and, within the limits of the medium, effective design). Simply making the

Marketing/sales is, of course, a necessary part of success (as are effective editing and, within the limits of the medium, effective design). Simply making the book available for purchase is never going to be enough (unless you're the type who likes to by very expensive tickets in a long-odds lottery). What is not necessarily part of the equation is that the channels for that part of the process be restricted to its traditional agencies and suppliers in the e-realm.