Simone Giertz (the video's creator) is what you could call a professional DIYer. She has an 8 year old Youtube channel dedicated entirely to making weird or bea

Simone Giertz (the video's creator) is what you could call a professional DIYer. She has an 8 year old Youtube channel dedicated entirely to making weird or beautiful stuff. She happens to also be good at a specific flavor of marketing, but just because the maker part appears easy when she demonstrates it I wouldn't conclude that anyone with the right idea could have reached the same end result. There is a lot of skill and experience still involved.