Then we don't understand the phrase "the same thing" the same way. An Apple box comes with Apple software and services. It does not come with third party apps

Then we don't understand the phrase "the same thing" the same way. An Apple box comes with Apple software and services. It does not come with third party apps preinstalled and it does not show me ads. The one exception that I can think of is in the App Store and in their TV offer, but this is not what you are talking about. I disagree with a thousand things that Apple does but this comparison is disingenuous.