I am not sure SEO is a strong influence here. Maybe, but I credit the influence from Strunk and White. https://www.npr.org/templates/story/story.php?storyId=10

I am not sure SEO is a strong influence here. Maybe, but I credit the influence from Strunk and White. https://www.npr.org/templates/story/story.php?storyId=103147654 https://www.npr.org/templates/story/story.php?storyId=103147... 16. Be clear. and When you say something, make sure you have said it. The chances of your having said it are only fair. What is being said here? And was it said? And was it said with 100 words when 10 would do? Were the other 90 words evidence or engaging content or ... a garden of thoughts?