"What's risky is stagnation and letting other competitors catch up." It is a different category of risk, though, with a different perception bias. For an anal

"What's risky is stagnation and letting other competitors catch up." It is a different category of risk, though, with a different perception bias. For an analogy: becoming obese is probably more risky than BASE jumping, as the diseases that come with being too fat are horrible. But people don't perceive those two risks in the same way.