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Question to adtech folks, from the author of the linked thread. Nuviad, the DSP that appears to be linked to the surveillance/spytech system Patternz, claims t
by wchr 3y ago
Question to adtech folks, from the author of the linked thread.
Nuviad, the DSP that appears to be linked to the surveillance/spytech system Patternz, claims to analyze '700k ad opportunities every second' (https://twitter.com/WolfieChristl/status/1724805640974168341 https://twitter.com/WolfieChristl/status/1724805640974168341).
How could they do so? I mean, this company is far from a tier-1 DSP. Could they pretend to be a bidder and listen to such a high volume of bid requests without actually bidding/winning most of them? Is the number just exaggerated? Are there other ways of how they could get access to such a high volume of bid requests? In 2018, Nuviad acquired a viewability vendor (realvu.com). Could this perhaps be a major source?
- binary132 3y agoThey could perhaps bid but intentionally not win much. I think the harder part would be to represent themselves as a legitimate buyer, with some level of spend, which probably wouldn't be too difficult either, but it's a question of value I suppose: if they have customers with deep pockets, no big deal. The platform I work on aggregates about 3-4M qps so getting 700K qps is certainly feasible. I suspect this type of thing is more common than people realize but I have no evidence to support the suspicion.
- wchr 3y agoThanks, appreciated! There is now some publicly available evidence about 5-10 'Western' actors operating DSPs (or partnering with DSPs) for natsec or 'cybersecurity' purposes. Still no evidence about actors from other regions, but...