This article explains what exactly happened much better. It was much more than just "contemplating to collude." http://money.cnn.com/2012/04/11/technology/appl

This article explains what exactly happened much better. It was much more than just "contemplating to collude." http://money.cnn.com/2012/04/11/technology/apple-doj-ebooks/index.htm?hpt=hp_t1 http://money.cnn.com/2012/04/11/technology/apple-doj-ebooks/... Amazon forced publishers to sell most books at $9.99 -- a price that came in below the cost of the books. According to the DOJ, booksellers were unnerved by the discounted e-book price structure Amazon launched in 2007. The publishers went to Apple in late 2009 to find a way to force Amazon to raise its prices. The iPad proved to be the perfect tool to accomplish that. The alleged conspiracy placed many books at so-called "agency pricing," putting them on the market for about $12.99 and giving Apple a 30% cut. About three days later, Amazon allowed publishers to set their own prices, resulting in higher prices on the Kindle as well.