>I guess I always look at UI as like movies. That is a big part of the problem; designers are tasked with creating something to be used by a vast array of peop

>I guess I always look at UI as like movies. That is a big part of the problem; designers are tasked with creating something to be used by a vast array of people: those with diminishing eyesight, unsteady hands, professionals who need adaptable elements for advanced workflows, newbies who need to be onboarded quickly and smoothly, dilettantes who want to make use of basic software functionalities, hackers who want to extend or modify the software... an endless list of situations, people and workflows; and all that designers see is aesthetics. UI is much more than aesthetics, and a UI designer is much more than an artist expressing themselves or their brand; or at least, it should be.