If the software has a small marketshare and is struggling to get new users, then this would be true. When the software is already hugely dominant, the same dyn

If the software has a small marketshare and is struggling to get new users, then this would be true. When the software is already hugely dominant, the same dynamic does not apply. Trying to lock-in customers when they're not customers yet is a bad idea, but when they're already your customers, it makes business sense.