I don't think it's a vendetta to stick it to the telecoms, just pay less for service. If the carriers themselves operated these services (like Verizon and Visib

I don't think it's a vendetta to stick it to the telecoms, just pay less for service. If the carriers themselves operated these services (like Verizon and Visible), people would still use them. Besides, for the multi carrier ones like Fi, that means they can switch the underlying partners. I'd much rather deal with Google than the big carriers.