I hear Chinese supper apps are so full of features that people frequently show others how to do things or what they've discovered. My guess would be that in th

I hear Chinese supper apps are so full of features that people frequently show others how to do things or what they've discovered. My guess would be that in the new UI swindle finding a button gives a sense of accomplishment. Recognizing 2 or 3 gives a sense of knowing the application and makes a person curious what the other buttons do. If they cant take what they've learned to other applications the lock in is stronger. Empower the user but only slightly while simultaneously making them feel slightly dumb. Of course there is also the new culture where the mission is less important than not hurting peoples feelings. You cant just tell people anymore that their shit sucks and that they need to start over. Not do that often enough and the ugly bloated flat icon monstrosity is going to ship. No one can stop it now. In the end everyone got used to the new slashdot design and all worked out... (lol)