4 ms·
If you don't want to pay the price they are setting then don't buy the book, it is that simple. I as a producer should be able to set it at whatever price I wis
by viggity 15y ago
If you don't want to pay the price they are setting then don't buy the book, it is that simple. I as a producer should be able to set it at whatever price I wish.
- adestefan 15y agoYes, but you don't have the right to tell the retailer what price they must sell your product at. The trouble began when they went back to Amazon and said, "You must sell at the price we agreed on with Apple and nothing less."
- Xuzz 15y agoNo, but I think it's reasonable to just not sell through their market if they won't let you choose your end-user price. I feel the same way about my apps — I don't want to sell through the Amazon Appstore where they choose my price for me.
- fpgeek 15y agoPart of the issue is that none of the publishers were willing to individually bear the the costs of not selling through Amazon. They were only willing to threaten that together. To continue the analogy: If, for instance, the Top 100 paid app authors of Android apps banded together to force Amazon and Google to change their terms by threatening to take away their titles that would certainly raise at least a few antitrust eyebrows.
- rbarooah 15y agoThis implies that Amazon had a monopoly position. This is further illustrated by the fact that they did delist MacMillan's paper books in retribution. Without Apple providing an alternative, Amazon controlled prices within the ebook market.
- rbarooah 15y agoYou do have the right to tell the retailer what price they must sell your product. It's called a contract. The retailer doesn't have to accept it. Without Apple, the publishers had no meaningful alternative ebook store so Amazon always had the upper hand in contract negotiations, even going so far as to threaten to delist their paper books if they didn't accept the terms.