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Or Nokia doesn't have many more shots at getting back into the smart phone market and their newest foray was beset by technical difficulties that could bury it

Or Nokia doesn't have many more shots at getting back into the smart phone market and their newest foray was beset by technical difficulties that could bury it so they are dumping money on it until that problem goes away to just have a chance to stand in the market and see how they do (assuming no more technical difficulties arise) They don't have a lot of choices. If this launch goes south, the whole company is in deep trouble. Pouring even a lot of money on it now is smarter than (further) risking the whole company.

SlipperySlope 15y ago
The company is already in deep trouble. Former Microsoft employee - now Nokia president Eltop gave up Symbian, fired a lot of developers, and is losing market share worldwide. Note that while Nokia is targeting first-time smpartphone buyers, since the launch many AT&T sales reps have been suggesting that those customers buy the iPhone as their first smart phone.
- fidotron 15y ago
  Indeed, they've just posted this: http://press.nokia.com/2012/04/11/nokia-lowers-devices-services-first-quarter-2012-outlook-and-provides-second-quarter-2012-outlook/ http://press.nokia.com/2012/04/11/nokia-lowers-devices-servi... Shares are badly hit.