George Lakoff has done extensive research on metaphors and framing. Basically whoever first frames the issue, wins. U.S. politicians are masterful at that. Th

George Lakoff has done extensive research on metaphors and framing. Basically whoever first frames the issue, wins. U.S. politicians are masterful at that. The bill which installed domestic surveillance and paved the road to a (more) police state wasn't called "The Police State Act". It was called "The Patriot" act. Who'd vote against "Patriot"ism? The Bush bill which cut taxes for the richest people in the country at the expense of everybody else wasn't called "The Billionaire Enrichment Act". It was called "The Tax Relief" bill. Who'd vote against "relief"? It is incredibly important to refuse to repeat malicious framing without at least reframing. Noone would want to be remembered voting against "Kids safety". This is a very powerful frame and repeating it activates the brain in powerful ways. A better way to refer to the bill would be "The Spying on Young People Act maliciously named as Kids online safety act" As George Lakoff says, never use their title, because it embeds the frame in the readers' brains and that's the battle lost right there. Always reframe.