> What I put on facebook is the type of thing I don't want to get wide reach. I don't want just anyone to see pictures of my kids - that is semi private informa

> What I put on facebook is the type of thing I don't want to get wide reach. I don't want just anyone to see pictures of my kids - that is semi private information that I only want my friends and family to see (and you don't want to see them anyway because you don't know me) That's a different use case than what the GP is describing. Many people use social media, including Facebook, as a platform to build an audience of strangers.