The key to creating unique content is to work backwards from the queries which don't satisfy you currently. Answer those questions and expand upon the entire ca

The key to creating unique content is to work backwards from the queries which don't satisfy you currently. Answer those questions and expand upon the entire category of knowledge if possible. If you start with just publishing whatever fits your fancy, you're only guaranteed to have the psychic benefit of putting your thoughts out there. If you have to buy ads, this means that the content you are producing already has large enough pool of competitors. Nothing wrong there, as long as you have a sustainable biz model. Understand that at the end of the day, no matter how much HN users disparage Google as a advertisement company, their core product is still search. Search is the process of bringing users to the content which satisfies their queries. We can dispute the quality of results or pine for the search landscape of yesteryear, but the core premise remains. Google still needs to produce a modicum of relevant results. SEO games will come and go. At the end of the day Google will always have an incentive to deliver the meaningful results users crave. The metrics they use to measure satisfaction will change, but the need for satisfactory content will not. RSS feeds, sitemaps, structured data and other essentials are only tools. At the end of the day the content is what you build. Many high traffic sites have completely bungled these basics and do well. Simple to say, harder to execute, but entirely within the realm of the possible. Think more about the value you are providing to the user.