Most enterprise CIO's understand Amazon's place in cloud computing. You'd have to be criminally negligent not to. Most enterprise tools vendors are positionin

Most enterprise CIO's understand Amazon's place in cloud computing. You'd have to be criminally negligent not to. Most enterprise tools vendors are positioning for AWS support/compatibility as well. I'm attending a BMC webinar in a few minutes that's squarely focused on AWS. The point about brand names is more about loyalty, in my experience. Companies that buy Oracle will continue to buy Oracle. Companies that buy HP are more likely to pursue an HP Cloud offering. It's all about established relationships and sales channels.