Depends on what you're trying to accomplish. On my personal blog, I don't. If someone finds it, cool. On my professional blog, I'll post updates on LinkedIn a

Depends on what you're trying to accomplish. On my personal blog, I don't. If someone finds it, cool. On my professional blog, I'll post updates on LinkedIn and try to make the content search engine friendly for easier discoverability. Many of the folks with lots of subscribers to their blog use social media and are on some kind of a talk circuit.