These sites are the tech equivalent of the newstand tabloids or Hello magazine. They package themselves in such as way as to give themselves a veneer of respect

These sites are the tech equivalent of the newstand tabloids or Hello magazine. They package themselves in such as way as to give themselves a veneer of respectability but they're somewhere between fluff and gossip at best, out and out product placement or PR at worst. There's no difference between the articles they write and the thinly disguised endorsements for a particular moisturiser brand you get in women's magazines written by someone who has just come back from an all expenses paid spa day sponsored by a cosmetics manufacturer. We should stop referring to people who write and work for these sites as journalists and start referring to them as public relations people because really that's what they are.