Isn't this one of those "if anyone knew, everyone would do it" type of questions? I think in general, marketing, by proxy, revenue generation is one of those g

Isn't this one of those "if anyone knew, everyone would do it" type of questions? I think in general, marketing, by proxy, revenue generation is one of those game theory, if it becomes the optimal strategy, everyone will adopt it and it'll be level again type things.