My first thought as well. Then I was wondering why the site wanted my geo location. So the obvious thing we missed is that you just open the site, bump with the

My first thought as well. Then I was wondering why the site wanted my geo location. So the obvious thing we missed is that you just open the site, bump with the app (and press spacebar simultaneously to sync) and you see photos from your phone on your computer. I don't see how is this better than, for example, storing your photos into some dropbox-like service, but it is certainly a neat idea.