Engagement only matters if an algorithm uses it to decide whether to display the tweet on non-follower feeds. On Twitter this wouod happen when politicos starti

Engagement only matters if an algorithm uses it to decide whether to display the tweet on non-follower feeds. On Twitter this wouod happen when politicos starting posting engagement-bait to get people on the other side to quote the tweet in order to dunk on it. Politicos didn't care because their posts were getting engagement, and spreading across the network. With Trump, there's no equivalent of that because it began life as politics platform and its audience reflects that; you'll see Trump messages whether you want to or not. That was not the case for Twitter.