3 ms·
It must be a loss leader for the gains through political influence.
by mrtksn 3y ago
It must be a loss leader for the gains through political influence.
- Hamuko 3y agoDoes it really have that much more of an influence than if Trump had just started a WordPress blog?
- Waterluvian 3y agoAbsolutely. The value is the engagement. Think of it as a comments section on steroids. Or maybe a “discussion room.”
- Hamuko 3y agoWordPress blogs also have comments sections. To me, the value of having a social media presence would be to boost your message beyond its core audience. However, Truth Social seems like it has a very selective group of people that would even sign up, so there's less of a chance of your posts being seen by someone who wasn't already interested in them. I'd imagine it'd be a lot cheaper to host too, and could probably still get around the same amount spent on advertising.
- Waterluvian 3y agoThe goal isn’t to use it to spread a message. It’s where the message is formed and the ideology is incubated. What was the point of a Klan rally?
- solardev 3y agoI think the point was that conservatives wanted to believe they had a legitimate grip on reality even though the mainstream social networks kept banning them. Having their own echo chamber safe space let them pretend they were on equal footing with the rest of the world. It's a veneer of legitimacy for an ideology that relies not on factualness but bravado...
- rchaud 3y agoEngagement only matters if an algorithm uses it to decide whether to display the tweet on non-follower feeds. On Twitter this wouod happen when politicos starting posting engagement-bait to get people on the other side to quote the tweet in order to dunk on it. Politicos didn't care because their posts were getting engagement, and spreading across the network. With Trump, there's no equivalent of that because it began life as politics platform and its audience reflects that; you'll see Trump messages whether you want to or not. That was not the case for Twitter.
- frumper 3y agoJust looking at his posts on TS today, it ranges from 200 to 1,000 comments. The comments are almost entirely memes that could easily be bots, many are not even friendly to Trump. These numbers sound neither impressive, nor worth losing any money over.
- deleted 3y ago[deleted]
- dbbk 3y agoFun fact, he already has one. https://www.donaldjtrump.com/news https://www.donaldjtrump.com/news
- jmyeet 3y agoWhatever engagement and reach Trump gets from Truth Social is a tiny fraction of what he would get for posting to Twitter. Don't forget he had what? Over 100 million followers? That would cost him nothing. Granted, TS was started when he was banned on Twitter but now? He could both save money and have more reach by shutting the whole thing down and going back to Twitter.
- mrtksn 3y agoThat's just one channel and he was deplatformed involuntarily - its not like he had a choice. Notice how he is still the strongest candidate, despite not having a mainstream platform. The indoctrination and content generated in his own platform, definitely spills to the mainstream. Truth Social must be invaluable for him. $73M is nothing next to the potential gains. Bloomberg spent much more that that and had nothing to show for it.