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Link baiting - the data has spoken
- petercooper 15y agoA post with a provocative title but then no actual content is a poor representative of 'link bait.' The conclusion is worthless: So, don't link bait, but, choose good titles and write good content. Choosing a good title and providing good content is what good link bait is all about. It's not a different thing, just a better form of it. Indeed, beyond a certain point, defining 'link bait' is more about the intent behind the content and the techniques behind its promotion rather than the quality or salaciousness of the content itself.