> they earn 56.25% (1/0.64 - 1) more from any user they can attract to Android from iOS Look at downloads versus spend (circa 2018 graphic, as this is an older

> they earn 56.25% (1/0.64 - 1) more from any user they can attract to Android from iOS Look at downloads versus spend (circa 2018 graphic, as this is an older deal): https://www.data.ai/en/insights/market-data/global-app-downloads-grew-15-and-consumer-spend-20-in-q2-2018-versus-a-year-ago/ https://www.data.ai/en/insights/market-data/global-app-downl... And check out concepts of share of wallet and size of wallet per user: https://www.investopedia.com/terms/s/share-of-wallet.asp https://www.investopedia.com/terms/s/share-of-wallet.asp I'm not debating your stat, I'm just saying it's more complicated than that, if you're looking at ad market pay for performance.