There's no need for conspiracy theories when there's a clear and mundane explanation. The PR push for a new book generated a lot of interest which has resulted

There's no need for conspiracy theories when there's a clear and mundane explanation. The PR push for a new book generated a lot of interest which has resulted in a number of articles and conversations. That's it. At some point the cycle will move on and attention on Dalio will settle back near the level it was at a year ago.