It’s used in a less-technical sense all the time in business, and that usage doesn’t seem to cause problems. [edit] example: using the term ROI where the “inve

It’s used in a less-technical sense all the time in business, and that usage doesn’t seem to cause problems. [edit] example: using the term ROI where the “investment” is COGS is downright common. [edit edit] I’ve verified my observation that this is a common usage in marketing circles, specifically, too. I think this is an example of “incorrection”: “you’re wrong! (if I define the context to be one in which you’re wrong, and different from the one you were clearly operating in)”