> According to the article, they have half a billion dollars in revenue (with currently $154 millon in losses), and that seems plenty to run a company like Unit

> According to the article, they have half a billion dollars in revenue (with currently $154 millon in losses), and that seems plenty to run a company like Unity. This can be true when investment/debt money comes cheap and you're company still looks like a rocket in its launch stages. Investors and lenders are happy to pile money in and expect to cash out while you're in steady orbit, or at least not be the last holder of the hot potato if you don't. But money is no longer cheap and Unity no longer seems to have startup-like growth ahead of it. New fuel isn't coming and the rocket either needs to level off and coast into a steady orbit or come crashing back to earth. Raising revenue and cutting costs is how executives try to stabilize the darn thing. From the outside, it's looking doubtful that they'll be able to do that, but they don't have many alternatives.