> collaboration is the problem rather than the solution Spot on. > The perfect workflow is where you tell me with clarity what to do, and then let me do it wi

> collaboration is the problem rather than the solution Spot on. > The perfect workflow is where you tell me with clarity what to do, and then let me do it without distractions or changing everything halfway-through In traditional manufacturing processes (i.e., physical goods), this is possible and often achieved. Productivity can be easily measured by dividing the physical output - like the number of items produced - by the factory headcount. Innovation exists in cycles that precede manufacturing, since changes to the factory layout are expensive and often require interrupting production. Software development is a different beast. Innovation is intermingled in the 'manufacturing' process. Requirements change faster, and we need processes to accommodate that. Work happens in smaller time frames (e.g., two-week sprints). Productivity and delivered value are harder to measure. Paying customers are in the loop and provide constant feedback we need to filter and incorporate for our 'product' to succeed. The software development challenge is more consultative in nature than the manufacturing one.