I would like to say, its all marketing. I sold my fiance on the idea that I spent a month shopping for the best cost-efficient but best looking deal on a ring,

I would like to say, its all marketing. I sold my fiance on the idea that I spent a month shopping for the best cost-efficient but best looking deal on a ring, and settled on the one I got her, and that ended up being better than the presentation itself (she absolutely loves the ring). Point is... marketing rules the world, programming just supports it. Edit: To be fair, I showed her the other options and she likes the ring I got her on sale more than all the other options that were available. And she was very happy that the rest of the money was spent on us.