3 ms·
Sure it's targeted, it's targeted at buyers of cheap pulp fiction. You say you don't think the readers are "more bewitched by the charms of powdered soup," but
by SamBam 3y ago
Sure it's targeted, it's targeted at buyers of cheap pulp fiction. You say you don't think the readers are "more bewitched by the charms of powdered soup," but do you notice them selling river cruises through France? A Great Books history course? Rolex watches?
Advertisers understood the idea of a target market even back then.
- anonymous_sorry 3y agoThe absence of brands which might be expected to target a very narrow market segment doesn't really help us understand if this ad for a mass-market product was targeted. But you're right, it probably was to some extent. I guess my main point was that this is a completely different category from present-day individually targeted ads. Bank then Rolex didn't need to invade anyone's privacy when choosing to advertise in "More Money Than Sense Monthly"