Ha, I live in northern England right near one of their stores. You need to remember Booths are probably the 'poshest' supermarket in the UK. They don't compete

Ha, I live in northern England right near one of their stores. You need to remember Booths are probably the 'poshest' supermarket in the UK. They don't compete on price, they compete on service - I remember the first time I bought a box of eggs and the cashier checked each individually for damage. Personally I like this - assuming they have plenty of staff on the tills.