3 ms·
I remember Fay Weldon taking some money for product placing Bulgari products in her novels. So it's a thing that some authors are happy to do.
by Popeyes 3y ago
I remember Fay Weldon taking some money for product placing Bulgari products in her novels. So it's a thing that some authors are happy to do.
- rob74 3y agoIt's one thing if the author decides to do it (although it might not go down well with their readers anyway) and a completely different thing if a publisher does it without the author's knowledge. But, to say something positive, it was at least identifiable as an ad and not "seamlessly" integrated into the text. Some not-so-reputable print magazines still do something similar to this day: embed ads that have more or less the same layout as the actual articles, praising some product. However these must be clearly labeled with the word "ANZEIGE".
- wrp 3y agoDoes the law in other countries require advertorials to be labeled? I seem to remember cases in the USA, but I haven't been looking.
- RamblingCTO 3y agoActually definitely in Germany. But with product placement a "supported by product placements" is enough afaik.
- SideburnsOfDoom 3y agoSpecifically her novel "The Bulgari Connection"
- suoduandao3 3y agoI read a series as a teen that I'm fairly sure had some product placement - characters mentioned multiple times how much they liked Smuckers preserves. Interestingly, the series had multiple viewpoint characters with each book narrated by one, and one of them had much more product placement than all the others - I only remember Cinnabon being mentioned outside her viewpoint books, or her being the one to mention a brand. I wonder whether it was a result of the author method writing, as that character was also the most ruthless of the group.