We are a pack species. No one is immune from trying to fit into a group, by valuing things that the group values. You can tell your self that your Audi is obj

We are a pack species. No one is immune from trying to fit into a group, by valuing things that the group values. You can tell your self that your Audi is objectively the best car for you, or that Mac is required to do your job most effectively. For anyone who thinks they are totally immune, go and spend a week with an Amazonian tribe, and try to spot how many cultural differences there are between you, and then those differences are just you fitting in with your fellow tribe at home. The best you can say is that there's a healthy balance between fitting into your pack and being subsumed by it. I don't think one diamond makes that case though. What is the difference in principle between that an someone spending years of their time making a hobby os or spending money and time making a computer from valves. Both things that 'our pack' would tend to view favourably.