tl;dr The document doesn’t explain what constitutes a “debated sensitive social issue.” According to the experts 404 Media talked to for this story, it means d

tl;dr The document doesn’t explain what constitutes a “debated sensitive social issue.” According to the experts 404 Media talked to for this story, it means different things to different advertisers, agencies, and individual humans, and is ultimately adjudicated in practice by flawed third-party artificial intelligence programs that, for example, measure the “sentiment and emotional analysis” and “context” of an article or piece of content to determine if it is safe or “suitable” for a specific brand to appear next to. For publishers—that is, websites like Jezebel or any others publishing news—there is almost never any transparency into exactly why an article has been deemed unsuitable for ads.