It reads like a fanboy's list of excuses for an extremely misleading statement. Considering everything he said, what you could call it, is "shooting on a top of

It reads like a fanboy's list of excuses for an extremely misleading statement. Considering everything he said, what you could call it, is "shooting on a top of the line Sony smartphone sensor, embedded in an iOS carrier, running a 3rd party software". Even ignoring all the massive amount of gear that is used to make this possible (and where the camera is in fact not the most crucial factor as is the case in most productions) it is not anything like what people think when you tell them shot on iPhone. You could tell them, "you need a bit more hardware to make this decent"; but imposing such limitations and specific settings/apps means it is nowhere near what Apple advertise as a camera and it doesn't match at all with what one would think when hearing "shot on iPhone. It is at best a gross mischaracterization of a minor detail but in reality, it is a massive marketing lie. The truth is that if you cannot mobilise such heavy production tooling, your money would be better spent on a better camera, because such camera would have much better results without entirely relying on those tools thanks to much better flexibility because of a wider native ability. A bigger sensor wouldn't have to rely so hard on lightning in the first place, since you could shoot at higher ISO without gaining to much noise. What he said about Final Cut is kinda funny. Considering recent Apple behavior I would not put it past them to deprecate Final Cut if it does not make enough money. Or do something like make a new version that would be required in the newer OSs but that you could only subscribe to, not outright buy. That would be on brand with the current Apple ways... I really do not understand the level of justification/excuses Apple get for their deceptions even though they are a trillion-dollar company. Especially when their competitors get teared a new ass for the most minors things, that routinely get mischaracterized by Apple fans... People need to wake up, Apple is not a startup, nor the weak challenger anymore, they should get zero sympathy for their deceptive behavior.